Services
Problem Framing
Turn a fuzzy problem into one worth solving
A 4-hour workshop that turns a vague concern into one committed problem statement, ready to hand to the work that follows. Decide, detail, and frame the problem, before you spend a quarter solving the wrong one.
For teams with a pressing concern and no shared definition of the problem.
- Founders sitting on a hunch they can't yet articulate
- Startups hearing a different problem from every stakeholder
- Enterprises aligning execs before committing a team
- Leave with one committed problem statement, not six disconnected versions
- Aim at a defined target customer, not "everyone"
- Put the success metric, its guardrail, and the cost of doing nothing on paper
- See what your team knows and doesn't know about its own problem, on the record
- Lock exec buy-in before the build, not during it
- A problem definition the room filled together, every answer labeled fact or assumption
- One committed problem statement, every claim traced to the canvases
- A defined target customer and their critical moment
- The success metric, its guardrail, and the priced cost of inaction